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September 2, 2016
By: Marie Redding
Senior Editor
It’s official – IT Cosmetics is a part of the Luxe Division of L’Oréal. L’Oreal made an official announement to say that the acquisition is complete. IT Cosmetics offers more than 300 high-performance beauty products that focus on color cosmetics, skincare, brushes and tools. For the 12 months ending June 2016, IT Cosmetics had net sales of 182 million US dollars, up by 56%. IT Cosmetics was founded in 2008 by Jamie Kern Lima and Paulo Lima – read more about the brand here, when L’Oreal first announced the deal.
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